PLACER HOUSING MATTERS
Latest News and Updates
A call for decent homes at reasonable costs for all in Placer County
Update: Stakeholder Group Report & Advocacy Pins Now Available
by PCF | Jan 29, 2020 | Placer Housing Matters
Report From Housing Advocates The Housing Stakeholder Group is expected to wrap-up meetings in the next month, and have a report ready to present to the Board of Supervisors as early as March. The group was formed to try and find workable and collaborative solutions...
Calling For More Action On Affordable Housing
by PCF | Jan 7, 2020 | Placer Housing Matters
Approval of the development plan for Placer Ranch offers a fresh take on how Placer County is prioritizing and enforcing the affordable housing policy. The inclusionary requirement is inked in the plan, meaning that 10 percent of the 8,000 housing units slated for...
Affordable Housing Update: Action on Private Trust
by PCF Communications | Nov 26, 2019 | PCF News & Announcements, Placer Housing Matters, Uncategorized
There are new developments to report from the on-going effort to create more affordable housing. While the developments are not in the form of new construction, there is building momentum within the County’s strategy and approach. As reported by the Auburn Journal,...
Placer Community Foundation Receives High Five Luminary Award
by PCF | Nov 7, 2018 | PCF News & Announcements, Placer Housing Matters
Placer Community Foundation (PCF) earned the High Five Luminary Award in recognition of its collaborate advocacy work to achieve more affordable housing in Placer County and for founding Placer Housing Matters, an on-going initiative to educate the public and shine a...
Make a Difference
Placer Housing Matters is a project of Placer Community Foundation, with the goal of educating the public and shining the light on the need for attainable housing for our workforce in Placer County.
Ultimately this is an issue of political will, or political capital, for affordable housing. What is needed is a constituency of private and public sector actors, of government officials, private developers, local employers, and nonprofit developers, to coalesce and mobilize around the need for affordable housing.
The case for affordable housing is pretty self-evident. What is often missing is the political will to do something. The effort needed is in the shape of looking at housing much the way we look at other kinds of infrastructure. Like the necessary infrastructure of water, sewer, and roads. Without affordable housing, the economic advance of our region will slow, without question. It is the purpose of Placer Housing Matters to help make affordable housing for all a part of our future.
Let your local elected officials know your views.
Please note that Placer Housing Matters is not a service provider and does not build or manage affordable housing.

Who Needs Housing Most?
They are veterans and schoolteachers, farmers and carpenters, plumbers and bank tellers and artists. They are our neighbors and friends, our grandparents and grandchildren. They are us. And many of them can’t afford to live here, where they work every day, where they grew up.

Retain Local Workforce
“Affordable housing is a big issue when it comes to attracting top-notch employees and we strongly support local development that keeps all income levels in mind. Our 2400+ workforce spans the economic arc, from introductory jobs to executive management.”
– Dawn Clayton, General Manager of Thunder Valley Casino Resort

Opportunity For Action
It’s projected that 54,000 new homes will be built in the next 20 years in Placer County. There’s a very real need to further the development of mixed-income communities with a range of housing options. Affordable and well-located housing options are at the heart of individual economic opportunities and strong local economies.