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A call for decent homes at reasonable costs for all in Placer County

Make a Difference

Make a donation today and help Placer Housing Matters advocate and promote affordable housing.

placer housing matters imagePlacer Housing Matters is a project of Placer Community Foundation, with the goal of educating the public and shining the light on the need for attainable housing for our workforce in Placer County.

Ultimately this is an issue of political will, or political capital, for affordable housing. What is needed is a constituency of private and public sector actors, of government officials, private developers, local employers, and nonprofit developers, to coalesce and mobilize around the need for affordable housing.

The case for affordable housing is pretty self-evident. What is often missing is the political will to do something. The effort needed is in the shape of looking at housing much the way we look at other kinds of infrastructure. Like the necessary infrastructure of water, sewer, and roads. Without affordable housing, the economic advance of our region will slow, without question. It is the purpose of Placer Housing Matters to help make affordable housing for all a part of our future.

Let your local elected officials know your views.

Please note that Placer Housing Matters is not a service provider and does not build or manage affordable housing.

Man standing in field of corn

Who Needs Housing Most?

They are veterans and schoolteachers, farmers and carpenters, plumbers and bank tellers and artists. They are our neighbors and friends, our grandparents and grandchildren. They are us. And many of them can’t afford to live here, where they work every day, where they grew up.

woman in hard hat

Retain Local Workforce

“Affordable housing is a big issue when it comes to attracting top-notch employees and we strongly support local development that keeps all income levels in mind. Our 2400+ workforce spans the economic arc, from introductory jobs to executive management.”
– Dawn Clayton, General Manager of Thunder Valley Casino Resort

people in a meeting

Opportunity For Action

It’s projected that 54,000 new homes will be built in the next 20 years in Placer County. There’s a very real need to further the development of mixed-income communities with a range of housing options. Affordable and well-located housing options are at the heart of individual economic opportunities and strong local economies.

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