PLACER HOUSING MATTERS
Latest News and Updates
A call for decent homes at reasonable costs for all in Placer County
Advocacy 101: How Nonprofits Can Grow their Influence and Power through Advocacy Wednesday, September 21, 2022, 9:00am – 10:30am Presented by Bethany Snyder of Snyder Strategies Register here by September 16, 2022 This session will be recorded, but only those who...
Op-ed: Residents move in to North Auburn Mercy at Rock Creek, more please By Veronica Blake, CEO, Placer Community Foundation Published May 11, 2022 in the Auburn Journal Today we laud the Placer County Board of Supervisors for hearing the cry to do more to expand...
Donors of Placer Community Foundation (PCF) have shown enduring devotion for the arts through the decades by contributing over $1.1 million in support of arts, cultures and humanities. These gifts are made possible by forward-thinking donors who created personalized...
Sac Bee: Placer County Isn’t Building Enough Affordable Housing. Why That’s Bad News For The Economy
The Sacramento Bee reported on the growing issue of affordable housing in Placer County. PCF CEO Veronica Blake contributed a few salient points on where we need to take action at both a community and policy level. She is quoted, saying “There is quite a bit that has...
Placer Housing Matters is a project of Placer Community Foundation, with the goal of educating the public and shining the light on the need for attainable housing for our workforce in Placer County.
Ultimately this is an issue of political will, or political capital, for affordable housing. What is needed is a constituency of private and public sector actors, of government officials, private developers, local employers, and nonprofit developers, to coalesce and mobilize around the need for affordable housing.
The case for affordable housing is pretty self-evident. What is often missing is the political will to do something. The effort needed is in the shape of looking at housing much the way we look at other kinds of infrastructure. Like the necessary infrastructure of water, sewer, and roads. Without affordable housing, the economic advance of our region will slow, without question. It is the purpose of Placer Housing Matters to help make affordable housing for all a part of our future.
Let your local elected officials know your views.
Please note that Placer Housing Matters is not a service provider and does not build or manage affordable housing.
Who Needs Housing Most?
They are veterans and schoolteachers, farmers and carpenters, plumbers and bank tellers and artists. They are our neighbors and friends, our grandparents and grandchildren. They are us. And many of them can’t afford to live here, where they work every day, where they grew up.
Retain Local Workforce
“Affordable housing is a big issue when it comes to attracting top-notch employees and we strongly support local development that keeps all income levels in mind. Our 2400+ workforce spans the economic arc, from introductory jobs to executive management.”
– Dawn Clayton, General Manager of Thunder Valley Casino Resort
Opportunity For Action
It’s projected that 54,000 new homes will be built in the next 20 years in Placer County. There’s a very real need to further the development of mixed-income communities with a range of housing options. Affordable and well-located housing options are at the heart of individual economic opportunities and strong local economies.